Case Study: HelpAge International improves outreach and accessibility with Fat Beehive

HelpAge International revitalizes a 15-year-old website with Fat Beehive

HelpAge International, a global organization promoting the wellbeing of older people, faced the challenge of an outdated 15-year-old website that had lost its purpose and clarity. Their old site, while content-rich, was not effectively serving its diverse audiences and risked damaging its SEO. They enlisted the digital agency Fat Beehive to overhaul their online outreach with a user-focused, extensible website.

Fat Beehive implemented a solution centered on extensive stakeholder research and data-driven strategy. They reorganized the information architecture, created unique audience landing pages, and prioritized accessibility with large fonts and high contrast. The vendor also provided a Quarterly Reporting service to measure performance against objectives. This resulted in a vibrant new website that effectively aids navigation and achieves HelpAge's goals.

HelpAge International