Case Study: CLAPA achieves a calmer, clearer charity website with Fat Beehive

CLAPA delivers a 100000% better digital experience with Fat Beehive

Fat Beehive partnered with Clapa, a UK charity supporting those affected by cleft lip and palate, to address its outdated website. The site had evolved organically over a decade and no longer reflected the charity's confident identity, presenting users with a cluttered structure and an experience that lacked the necessary warmth and clarity during emotionally sensitive moments.

Fat Beehive implemented a user-led website redesign, grounded in extensive research and testing with the charity's diverse audiences. The solution focused on creating a calmer, more intuitive, and reassuring digital experience with improved navigation and tone. The result was an overwhelmingly positive reception from Clapa, with the new site praised for beautifully bringing the brand to life and providing a vastly improved digital experience for its community.

Clapa