Case Study: Skylum achieves autonomy, cuts costs, and boosts average order value with FastSpring

Skylum enjoys autonomy, reduced costs, and higher average order values with FastSpring

Skylum, a California-based creator of advanced photo-editing software (formerly Macphun), relied heavily on the Apple App Store—about 85% of sales—which imposed high fees and limited direct customer relationships. To take control of growth and serve a global audience they needed a flexible, secure payments partner that could handle localized currencies, languages, taxes, back‑office processing, and fraud protection while matching their brand experience.

They chose FastSpring, implementing a customizable storefront and real-time global payment platform that also co‑developed features like installment plans and ID verification and supported their Japan launch. As a result, Skylum shifted the majority of sales to its own site, reduced costs, increased average order value through bundling and add‑ons, and gained the autonomy and scalability to pursue future expansion.

Skylum

Kevin LaRue

Vice President