Case Study: inMusic achieves 30% increase in conversions with FastSpring

inMusic reduced cart abandonment by 30% and grew sales by an additional 30%

inMusic, a Cumberland, Rhode Island–based leader in audio hardware and software, faced an outdated ecommerce platform that drove up operating costs and hurt revenue. Inefficient file fulfillment, limited checkout customization, and a lack of international payment options created a disjointed buying experience and high cart abandonment.

inMusic switched to FastSpring to deliver a localized, multi‑payment checkout with built‑in fulfillment and admin tools. The new solution presented prices in local currencies, clarified taxes, and improved buyer confidence—leading to a 30% increase in conversions in the first month, a roughly 30% drop in cart abandonment, fewer refunds, and stronger international sales.

inMusic