Case Study: Capture One achieves a 40% increase in conversion rate with FastSpring

How Capture One partnered with FastSpring to drive a 40% increase in conversions for their new software product

Capture One, a Copenhagen-based leader in professional photo-editing software, needed to monetize its growing software business but found its homegrown ecommerce solution—built for a single product—couldn’t scale globally and required constant IT work. The team needed a modern, flexible platform that would let them expand into new markets and improve the online buying experience without turning every change into an IT project.

Capture One chose FastSpring’s unified ecommerce platform and launched a localized popup checkout that automatically handles language, currency, taxes and provides in-depth analytics. After A/B testing, they saw a 40% increase in conversion rate, higher average order value and bundle sales, improved team efficiency and morale, and faster global expansion thanks to an ongoing, collaborative partnership with FastSpring.

Capture One

Frederic Linfjärd

Digital Commercial Manager