Case Study: Kenyon College boosts applications with a redesigned website by Fastspot

Kenyon College boosts applications 63% with Fastspot

Kenyon College partnered with Fastspot to redesign its website and digital strategy. The challenge was to create a site that more distinctly outlined the college's unique qualities to attract the right prospective students.

Fastspot implemented a bold design system that embraced Kenyon's signature purple color in an accessible way and created new content sections to highlight the college's strengths. The new website, built on BigTree CMS, resulted in a 63% increase in applications, driving the college's acceptance rate down to a historic low of 24.6%. The project was also recognized as a Webby Official Honoree in 2021.

Kenyon College