Case Study: New York & Co. boosts creative output and speeds time to market with Zmags Creator

Rapidly improve site experience and eliminate reliance on limited technology

New York & Co. sought to refresh its website content regularly to improve the customer experience but was constrained by its feature-limited technology, Adobe Scene7. This challenge was amplified as a majority of its traffic came from mobile devices. The existing process for launching new site builds with fresh imagery and functionality was cumbersome, taking three to four months and hindering the retailer's ability to be creative and reactive in a competitive market.

Using the Zmags Creator™ SaaS platform, New York & Co. was able to simplify and dramatically speed up its content creation without needing coding or IT resources. The solution reduced the time to market from months to under eight hours. Zmags helped the retailer achieve a 400 percent increase in creative output and, in initial campaigns, generated a more than 600 percent increase in page views, leading to vastly improved user engagement.

New York & Co.

Paul Carroll

Vice President, Digital & eCommerce