Case Study: Signature Hardware increases conversions with Creator by Zmags

Increasing Conversions By 100% Through Dynamic Content

Signature Hardware, a retailer with a strong ecommerce presence, faced a challenge with its content marketing. Their restrictive CMS made it difficult to create inspiring, product-focused content without manually auditing for out-of-stock items, which was a time-consuming process that led to a poor customer journey. They turned to the Creator™ by Zmags platform to solve this problem.

Zmags provided a solution with its Creator™ platform, which streamlined content creation and featured an Inventory Alerting system. This automation freed the team from manual link checks, reducing content production time by 75%. The result was a 100% increase in conversions from their content, allowing for more creative and effective marketing campaigns that no longer led to dead-end links for customers.

Signature Hardware