Case Study: THG achieves faster global ecommerce performance and stronger security with Fastly

THG - Customer Case Study

THG, formerly The Hut Group, is a UK-based ecommerce company operating multiple brands and webstores through its THG Ingenuity Cloud Services platform. The company was struggling with a legacy CDN that caused slow global load times, frequent security escalations, and delays of several days for configuration changes, making it harder to deliver a modern ecommerce experience. THG chose Fastly to replace its incumbent CDN and gain better performance, security, and developer control.

With Fastly, THG implemented edge delivery, Fastly Compute, Fastly Image Optimizer, and Fastly Next-Gen WAF to speed up content delivery and automate protection. The results included 20%–30% traffic growth, improved page speed and Lighthouse scores, near-zero overnight security escalations, and major time savings for developers. Fastly also helped THG avoid weeks of delay on a key client launch by optimizing hundreds of thousands of images, giving the team faster time to market and greater peace of mind.

THG

Abraham Ingersoll

Chief Security Officer