Case Study: Strawberry achieves 40% faster page loads and 66% better UX with Fastly

Strawberry - Customer Case Study

Strawberry, the Nordic hospitality company formerly known as Nordic Choice Hotels, faced a major rebrand and website migration while trying to protect its reputation, improve performance, and move away from an outdated on-prem load balancer. The company needed a smoother, more secure transition for its high-traffic website, and chose Fastly for its CDN and security capabilities, including a WAF.

Fastly implemented Fastly CDN and Next-Gen WAF to improve caching, strengthen DDoS protection, and give Strawberry better control over routing, deployment, and environments through tools like GitHub and Terraform. The results were strong: landing pages load more than 40% faster, average server connection time improved by over 66%, Strawberry recorded 2.44 million organic visits after launch, and its NPS rose from 61 to 81.

Strawberry

Martin Belak

Director of Digital Development