Case Study: Shoptimize achieves scalable, high-performance ecommerce experiences with Fastly

Shoptimize improves scalability performance with Fastly's high CHRs

Shoptimize, a Pune-based AI-driven SaaS platform for D2C and online retail brands, needed a scalable way to deliver fast, reliable shopping experiences as traffic grew and peaks became unpredictable. Before Fastly, latency and costs were hard to control, and its previous WAFs struggled with caching and scaling efficiently.

Fastly implemented its edge cloud platform, Fastly WAF, and related tools to help Shoptimize manage traffic, block bad bots, and optimize performance without slowing legitimate shoppers. The results included 95–98% average cache hit ratios, successful handling of a sudden 10x traffic spike, and a 30% improvement in page load times through Fastly Image Optimizer, while also saving Shoptimize thousands of dollars and reducing bandwidth costs.

Shoptimize

Vivek Phalak

Chief Technology Officer