Case Study: River Island improves site performance, security, and developer agility with Fastly

River Island keeps customer experience a cut above with Fastly's high-performance CDN, Next-Gen WAF, and Bot Management

River Island, the London-based multi-channel fashion retailer behind riverisland.com, needed to improve website performance and security while handling heavy online traffic. With over 15 million monthly visits and more than 40% of sales coming online, the company wanted faster-loading product pages and stronger protection against bots and other threats, and turned to Fastly for support.

Fastly implemented its high-performance CDN, Next-Gen WAF, and Bot Management to consolidate River Island’s security and delivery stack. The result was simpler architecture, lower costs, and better developer workflows, while page-load times improved by 50–100 milliseconds per page in testing. Fastly also helped reduce bot traffic without affecting legitimate users, strengthening River Island’s overall customer experience and security posture.

River Island

David Edwards

VP, Technology