Case Study: Nine drives subscriber growth with Fastly

Nine and Fastly partnership refreshes media in milliseconds as peak media drives 50%+ subscriber boost

Nine, Australia’s largest locally owned media company, needed to keep up with fast-changing news, streaming, and publishing demands while serving more than 12 million readers across its digital platforms. With speed critical to audience growth, conversion, and ad revenue, Nine sought a modern CDN that would fit its CI/CD workflows, support rapid configuration changes, and help manage spikes in traffic and subscribers.

Fastly provided Nine with its edge cloud platform, including instant configuration, serving stale, shielding, Terraform integration, and flexible VCL programming. With Fastly, Nine scaled to handle a 50% increase in users and subscribers since early 2020, maintained cache hit ratios of 85%, and improved reliability and performance for time-sensitive content.

Nine

Damian Cronan

Chief Technology Officer