Case Study: loveholidays achieves higher conversion rates and faster performance with Fastly

loveholidays increases conversion rate by 11% with Fastly

loveholidays, one of the UK’s fastest-growing travel brands, needed to improve site performance, conversion rates, and scalability as traffic surged to over a million monthly users and 4,000 requests per second. The company turned to Fastly and its edge cloud platform to simplify a complex legacy setup while supporting faster, more reliable holiday search and booking experiences.

Fastly implemented edge caching, image optimization, TLS, GeoIP detection, real-time log streaming to BigQuery, and Compute for edge-based experimentation. The results included a 51% improvement in First Contentful Paint, an 80% reduction in time-to-first-byte, and an 11% increase in landing-page conversion rate in about six weeks, while also reducing infrastructure complexity and costs.

loveholidays

David Annez

Head of Engineering