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Case Study: IAB Tech Lab helps publishers regain control and improve performance with Fastly Compute
A Fastly Case Study
IAB Tech Lab deploys globally in 3 seconds with Fastly
IAB Tech Lab, a nonprofit standards organization, faced the challenge of helping publishers regain control over data and page performance after years of being burdened by excessive third-party JavaScript tags. They needed a flexible, modern platform to build their Trusted Server solution without heavy upfront investment or rigid definitions. Fastly provided its Compute edge platform to address this.
The solution involved moving publisher logic from client-side JavaScript to Fastly's edge, using Fastly Compute for rapid global deployment and Fastly's KV Store for secure, granular identity management. This allowed IAB Tech Lab to iterate quickly, giving publishers back control. The results included significantly improved page performance, reduced latency, and the ability to deploy code globally in just three seconds, accelerating development cycles.
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