Case Study: fuboTV achieves 100k concurrent live streams and faster APIs with Fastly

FuboTV - Customer Case Study

fuboTV is a sports-first OTT streaming service that launched in 2015 and quickly became a go-to platform for high-demand sporting events. Its challenge was to deliver reliable, low-latency live streams and fast API-driven experiences during massive traffic spikes while supporting rapid, frequent deployments and localized, personalized content for viewers across devices.

fuboTV partnered with Fastly’s edge cloud to cache small video segments, cache APIs, implement multi-level failover with Custom VCL, use shielding to protect origins, and leverage instant purge, geo lookups, and real-time logs. The result: seamless support for 100k+ concurrent streams (150k+ viewers on Super Bowl Sunday), a record-low rebuffer rate of 0.49%, viewing time up 25%, traffic growth of 7x since March 2017, 60% monthly egress cost savings from shielding, and the ability to deploy 18–20 times per week with fast, reliable support.

fuboTV

Sung Ho Choi

Co-Founder & Chief Product Officer