Case Study: Giphy cuts costs and boosts performance with Fastly

Fastly helps GIPHY cut costs and boost performance while serving billions of images daily

GIPHY serves billions of stickers, clips, and GIFs every day across major social and messaging apps, but it needed a reliable, cost-effective way to handle tens of billions of requests daily and traffic peaks of up to 400,000 requests per second. GIPHY partnered with Fastly and uses its edge cloud platform, along with services like VCL, Next-Gen WAF, Compute, Object Storage, and Observability, to power delivery and infrastructure at scale.

Fastly helped GIPHY optimize cache efficiency, run logic closer to users, and support massive traffic spikes without extra preparation. By migrating most content to Fastly Object Storage, GIPHY saw a major cost reduction and improved performance, while Fastly’s Next-Gen WAF improved security and its Observability tools enabled fast health checks and troubleshooting.

Giphy

Brian Benns GIPHY

Senior Site Reliability Engineer