Case Study: Deliveroo achieves faster global load times and higher conversions with Fastly

Deliveroo - Customer Case Study

Deliveroo, the London‑based on‑demand food delivery service operating in 130+ cities, needed faster, more reliable and secure web performance to handle global growth, peak demand spikes and a complex, JavaScript‑heavy ordering flow without running idle servers. Their goals were lower load times and better throughput, plus TLS security and the ability to customize CDN behavior.

They migrated to Fastly’s CDN using Custom VCL, Origin Shield and edge TLS termination, giving them on‑demand scaling, redundancy and fine‑grained control. The move cut global load times by 7% (up to 50% in some regions), noticeably reduced TTFB, and drove a 1% lift in site conversion, while Fastly’s support and managed TLS simplified operations.

Deliveroo

Martin Phee

Senior Software Engineer