Case Study: TUI boosts mobile and desktop web performance with Fasterize

TUI reduces its server response time by 75% and cuts its load times in half

TUI France, a subsidiary of the TUI Group and a leader in the French tourism market, needed to optimize its website's loading speeds to enhance customer experience. A further challenge was to ensure the site remained fast and available during heavy traffic peaks, particularly on mobile, which represented 50% of their traffic. The company turned to the vendor Fasterize for its web performance solution.

By implementing Fasterize, TUI was able to automatically optimize its site, utilizing features like the Traffic Limiter for load balancing and SmartCache for dynamic content. This resulted in dramatic speed improvements; for example, the Time to First Byte was reduced by up to 75% on mobile for some pages. The deployment also doubled the number of pages considered "fast" and allowed Google to crawl the site more efficiently. The teams at Fasterize provided responsive support, enabling TUI to successfully absorb traffic peaks and improve both user experience and SEO.

TUI

Séverine Antoine

SEO and Online Editorial Content Manager