Case Study: Petit Bateau boosts e-commerce conversion and profitability with Fasterize

Petit Bateau increases its conversion rates by 10% reducing its loading times on desktop and mobile

Petit Bateau, an iconic brand for children’s and women’s clothing, faced a major e-commerce challenge. Soaring acquisition costs and a tough retail climate meant they needed to maximize the value of every website visitor. Their site suffered from slow loading times and a poor user experience, which were directly hurting conversion rates and brand perception.

The brand implemented the EdgeSpeed solution from Fasterize to automate web performance optimizations without burdening internal tech teams. The results, validated by an A/B test, were significant. Petit Bateau achieved a 3% increase in conversion rate, a 50-70% improvement in Core Web Vitals, and a substantially improved Net Promoter Score. Fasterize helped turn site speed into a business lever for growth and customer satisfaction.

Petit Bateau

Christel Hennion

Marketing and Digital Director