Case Study: Minelli boosts conversions and reduces bounce rate with Fasterize

Minelli increases its conversions by 16% by automatically optimizing its loading times

Minelli, a leading French footwear and accessories retailer, faced challenges with its slow e-commerce website, particularly on mobile devices. Lacking in-house expertise, the company relied on costly freelancers for performance optimization, which was an unsustainable solution. To achieve continuous performance improvements and a faster site without ongoing manual effort, Minelli turned to the SaaS solution from vendor Fasterize.

Fasterize implemented its automated optimization solution without requiring any changes to Minelli's source code, acting as a proxy to optimize content. The deployment was completed in less than eight weeks. The results were significant, including a 30% reduction in bounce rate and a 16% increase in conversions. Minelli also saw major improvements in key speed metrics on both mobile and desktop, confirming the strong ROI of the Fasterize solution.

Minelli

Maniline Sayarath

E-commerce Manager