Case Study: IKKS boosts mobile conversion by 20% with Fasterize

IKKS increases the conversion rate of its new customers by 20% on mobile

The fashion retailer IKKS, which uses Salesforce Commerce Cloud, sought to improve its website performance to strengthen its premium brand positioning. Their challenge was to enhance the customer experience, particularly on mobile devices and during high-traffic periods, with a focus on improving key metrics like conversion rate and page loading times. They partnered with the vendor Fasterize to address these web performance issues.

Fasterize implemented its optimization solution, requiring only minor code adjustments, and provided expert support throughout the deployment. The results were significant, with mobile Speed Index improving by 30% and Time To Interactive decreasing by 50%. Most importantly, Fasterize helped IKKS achieve a 20% increase in the mobile conversion rate for new customers, successfully making mobile an essential sales channel and attracting new business.

IKKS

Sébastien Girault

E-commerce Director