Case Study: Carré Blanc boosts conversions and page speed with Fasterize

Carré Blanc boosts its conversions by 25% by optimizing its frontend and accelerating its web pages

Carré Blanc, a long-established household linen retailer with a large network of physical shops, faced a challenge with the slow loading times on its Magento-based e-commerce platform. As digital sales and online-influenced in-store purchases grew, the ageing technical foundation was hindering the user experience. To support their marketing and sales efforts, Carré Blanc turned to the vendor Fasterize to accelerate its web pages and improve site speed.

Fasterize implemented its solution without requiring changes to the website's source code, completing the deployment in less than a month. The results were significant, with key speed metrics like Time to First Byte improving by up to 68%. This performance gain led to a 25% increase in conversions and a 50% increase in revenues, all while handling a substantial growth in web traffic. Carré Blanc also praised the ongoing expert support provided by the Fasterize team.

Carré Blanc

Charlotte Martourey

Digital Director