Case Study: Cashmio achieves automated CRM and greater player engagement with Fast Track CRM

Resolving Complex Automation with Cashmio

Cashmio, an online casino group, sought a partner to automate its complex CRM engagement flows. Their previous platform was difficult to use, hindering their goal of creating great player experiences. They needed a user-friendly solution with real-time segmentation and cross-channel coordination to manage their player lifecycles and unique gamified rewards system.

Fast Track implemented its CRM platform to automate Cashmio's processes, beginning with a intricate onboarding lifecycle with over 70 variations. This automation, which included handling their custom "coins" rewards concept, drastically improved efficiency. As a result of working with Fast Track, Cashmio's team became four times more productive, enabling them to accomplish a month's worth of work in a single week across their three live brands.

Cashmio

Jennifer Duarte Ceballos

Head of CRM and Casino