Case Study: Lottomart doubles active players with Fast Track CRM

Lottomart - Customer Case Study

Lottomart, a young "slottery" operator focusing on lotto and slots, required a CRM solution to support its data-driven growth strategy. Their key challenges included the need to engage players in real time, automate campaigns, and retain full ownership and control over their data. They chose to partner with Fast Track to implement its CRM platform to address these needs.

Fast Track provided a solution built on a foundation of real-time data, featuring a visual lifecycle builder and central orchestration for automation. This allowed Lottomart to react to player behavior instantly and automate a significant portion of its CRM activity. As a result of implementing Fast Track's platform and an updated marketing strategy, Lottomart more than doubled its active player base within just four months.

Lottomart

Angelo Saracino

Head of CRM