Case Study: Hero Gaming boosts CRM agility and automation with Fast Track

Hero Gaming - Customer Case Study

Hero Gaming, an iGaming operator, faced a scalability dilemma. Their strategy of rapidly launching new brands was creating a high manual workload for their CRM team, leaving no time for innovation. To avoid constant hiring, they needed a technological solution to improve efficiency and automation, leading them to partner with vendor Fast Track and its CRM platform.

Fast Track implemented its platform to centralize orchestration and automate a large portion of Hero Gaming's player engagement. This solution included a multi-brand navigation feature to efficiently manage numerous brands. The results were significant: Hero Gaming achieved a 40% monthly increase in CRM activities across 8 brands and launched over 1600 live activities without needing to hire any additional staff.

Hero Gaming

Adam Kamiar

Head of Retention