Case Study: Targus boosts search conversions and product recommendations with Fast Simon

Striking the sweet-spot between functionality and cost

Targus, a consumer electronics and accessories brand, needed to improve product findability and site navigation after migrating to Shopify Plus. They faced challenges in finding a search solution that offered advanced functionality at a competitive cost and could support their plans for global expansion.

Fast Simon implemented its Predictive Search, Recommendations engine, and visual Merchandising tools. This solution delivered a 84% increase in conversions from site search and drove 23% of total revenue through product recommendations, which also resulted in three times more conversions.

Targus

Jon Pickard

Senior Manager