Case Study: Fragrance Buy achieves higher conversion rates with Fast Simon

Master Fast Simon Synonyms feature to add value to customers

Fragrance Buy, Canada’s online fragrance warehouse on Shopify Plus, struggled with search relevance, high bounce rates, and customers failing to find products because of spelling errors. Fast Simon helped them improve search discovery and make it easier for shoppers to find the right products, especially through its Synonyms feature and search recommendations.

With Fast Simon powering the search experience, Fragrance Buy saw best-match and popular-search results, along with upsell and cross-sell recommendations that increased engagement and reduced bounce rate. The impact was significant: 3x higher overall search conversion, 4x higher mobile search conversion, and an 8x lift tied to the Synonym feature, helping turn more searches into measurable sales.

Fragrance Buy

Gary A.

Customer Service