Case Study: IMA | Institute of Management Accountants achieves 7x higher search conversion with Fast Simon

How Fast Simon’s Merchandising helped IMA build a highly converting drop-down menu in a matter of minutes

IMA | Institute of Management Accountants needed a search and merchandising solution that could handle more than 7,500 products with multiple names, unique attributes, and highly specific search relevance requirements. The company wanted shoppers to quickly find the right military collectibles, antiques, and memorabilia, while improving the experience across its Shopify Plus store. Fast Simon, formerly InstantSearch+, was brought in to help solve this challenge.

Fast Simon implemented real-time autocomplete, predictive search, and visual merchandising rules to surface the most relevant products from the first character typed. This helped IMA create customized search results and a highly converting drop-down menu in minutes. The impact was significant: conversion rate from search increased by 7x, query merchandising lifted conversion by 10%, and IMA reinforced its position as the world leader in military collectibles.

IMA | Institute of Management Accountants

Alex Cranmer

Vice President