Case Study: Hillberg & Berk boosts search conversion and revenue with Fast Simon

Hillberg & Berk Uses Fast Simon’s Continuously Advancing AI Capacities To Offer A Top Quality Ecommerce Experience

Hillberg & Berk, a Canadian jewelry brand on Shopify, needed more flexibility in merchandising configuration, advanced personalization, and AI capabilities that could keep pace with evolving eCommerce needs. The company turned to Fast Simon for merchandising tools that could help optimize product display, search, and collections while supporting its omnichannel retail experience.

Fast Simon implemented merchandising rules, audiences-based personalization, an admin dashboard with analytics, and A/B testing to help Hillberg & Berk test, learn, and optimize quickly. The results were strong: 11x user value increase, 8x conversion rate uplift, and 68% of revenue now coming from search and collections, showing measurable gains from using Fast Simon.

Hillberg & Berk

Alia Frishman

Senior Director, Digital