Case Study: BulbAmerica achieves 10x search conversion rate and doubles AOV with Fast Simon

Fast Simon's "solution that works" keeps up with merchants fast changing world & doubles AOV

BulbAmerica, the largest online light-bulb retailer with 70,000 SKUs on Shopify Plus, struggled to keep search and merchandising relevant as inventory moved quickly and many items were discontinued. To solve this, BulbAmerica partnered with Fast Simon (formerly InstantSearch+) to deploy a search and recommendation solution that could handle fast-changing catalogs without heavy technical overhead.

Fast Simon implemented relevant product suggestions, customizable visual displays, tag-driven filters and useful analytics that integrate directly with BulbAmerica’s product tags, minimizing manual updates. The result: search conversion increased 10x, average order value doubled, and search-driven revenue tripled compared to non-search sessions, while merchants gained easier merchandising control and clearer insights.

BulbAmerica

Cosmin Nistor

Marketing Officer