Case Study: RC Planet boosts search conversions and product recommendations with Fast Simon InstantSearch+

Deliver relevant and timely recommendations in an attractive widget

RC Planet, an online retailer of radio-controlled vehicles and parts, faced the challenge of delivering relevant product recommendations to shoppers. Their specific need was to filter related items by model to ensure shoppers found compatible parts, which was a unique requirement in their industry. They turned to vendor Fast Simon and its InstantSearch+ product recommendation feature to address this.

Fast Simon implemented its solution to provide highly relevant and timely recommendations. This allowed RC Planet to finally offer customers related products filtered by model, greatly improving the shopping experience. The results were significant, with 30% of the site's revenue coming from product recommendations. Furthermore, the conversion rate from shoppers who used search increased by 7x, and the conversion rate from the product recommendations themselves saw a 3x increase.

RC Planet

Clint Hadfield

President