Case Study: BrightMinds achieves an 18% revenue increase with Fast Simon (formerly InstantSearch+)

BrightMinds increased revenue by 18% with Fast Simon Personalization

BrightMinds, a UK toys and kids’ books retailer founded by Alison Quill, struggled with managing large, frequently updated inventory and personalising the shopping experience to deliver relevant, high‑margin results on Shopify Plus. To solve this, they partnered with InstantSearch+ (FAST SIMON), adopting InstantSearch+ Merchandising and Personalization to improve search relevance, filtering and tailored shopper sessions.

InstantSearch+ implemented automated merchandising to control multiple collections and smart, ML‑driven personalization and recommendations. The impact was measurable: overall revenue rose 18%, conversion from search increased roughly 3x (search conversion up to 13%), product recommendations drove 5x more conversions, and personalized sessions accounted for about 18% of store revenue—demonstrating InstantSearch+’s clear effect on discovery, engagement and sales.

BrightMinds

Alison Quill

Managing Director