Case Study: Zango achieves 216% lead growth with Farsiight's PPC marketing

Zango grows leads 216% with Farsiight

Zango, a marketplace company, faced significant challenges with its PPC performance, including inaccurate tracking, a high cost per acquisition, and ads targeting incorrect geographic locations. They approached Farsiight, a PPC marketing agency, to address these issues and improve their lead generation.

Farsiight implemented a comprehensive solution that included rebuilding the Google Ads account structure with hyper-local campaigns, revamping tracking, and deploying tailored audience segmentation. This strategy resulted in a 216% growth in leads for Zango, alongside a significant decrease in cost-per-lead and an increase in their conversion rate.

Zango