Case Study: WORK180 achieves 138% MAV growth with farsiight

WORK180 drives 138% MAV growth in 7 months with Farsiight

WORK180, an organization dedicated to raising workplace standards for women, needed a partner to drive employer retention by increasing page views and job applications. Their previous agency had struggled to meet ambitious goals for their custom Minimum Acceptable Views (MAV) metric across Australia, the USA, and the UK. They engaged farsiight for a strategic paid media solution.

farsiight implemented a tailored digital strategy using Google Ads and paid social advertising. This included crafting targeted Search and Display campaigns, agile budget reallocation, and continuous optimization through A/B testing. As a result, WORK180 achieved a 138% growth in MAV within just seven months, consistently hit its retention milestones, and significantly reduced the number of clients at risk of churn.

WORK180