Case Study: Mocka achieves 31% revenue growth with Farsiight

Mocka grows revenue 31% YoY with Farsiight

Mocka, a challenger brand in the affordable furniture market, faced the challenge of competing against larger household names and accelerating its growth across Australia while maintaining profitability. Their previous paid media strategy lacked segmentation, which limited efficient new customer acquisition. Farsiight partnered with Mocka to implement a full-funnel digital strategy using PPC marketing and creative strategy to overcome this.

Farsiight's solution involved segmenting branded and non-branded traffic, shifting to feed-only Performance Max campaigns, and leveraging YouTube for top-funnel awareness. This data-driven approach, enhanced with tools like Data Feed Watch, resulted in a 31% year-over-year revenue growth for Mocka. Key impacts included a 59.8% increase in non-branded revenue and significant lifts in brand awareness and trust metrics.

Mocka