Case Study: Go1 achieves 311% more SQL pipeline with Farsiight

GO1 drives 311% more SQLs with Farsiight

The customer, GO1, a corporate learning platform, faced the challenge of scaling their paid media to generate more enterprise sales-qualified leads after a major funding round. Their existing campaigns lacked the necessary measurement frameworks. They partnered with the vendor Farsiight for its PPC marketing and digital strategy services to achieve this rapid growth.

Farsiight implemented a full-funnel media mix, refined audience segmentation, and introduced new platform tactics like high-intent keyword expansion and YouTube targeting. This solution drove a 311% growth in sales-qualified leads from Google Ads for GO1, demonstrating a significant measurable impact on their pipeline.

GO1