Case Study: Cycology boosts first-time orders by 26% with farsiight

Cycology grows first-time orders 25.9% with Farsiight

Cycology, a global cycling apparel brand, faced a challenge with long-term growth as it was overly dependent on repeat customers. This bottom-of-funnel focus led to a year-on-year decline in first-time orders and squeezed margins. Farsiight was engaged to address this challenge through digital strategy and performance creative services.

Farsiight shifted the performance focus from ROAS to Marketing Efficiency Ratio (MER) and restructured the paid media accounts to prioritize new customer acquisition. They reallocated budget, scaled into new international markets, and leveraged refreshed creatives. This solution drove a 26% growth in first-time orders and achieved an 8.2% year-on-year growth in overall revenue for Cycology, surpassing their goals.

Cycology