Case Study: CartonCloud achieves 100% SQL growth with farsiight's PPC strategy

CartonCloud boosts SQLs 100% with Farsiight

CartonCloud, a B2B SaaS provider of transport and warehouse management systems, faced a challenge in scaling its PPC efforts. While marketing qualified leads were increasing, the conversion rate to sales qualified leads had dropped, indicating the campaigns were attracting low-quality traffic. The company partnered with Farsiight to optimize its Google Ads strategy for better lead quality and to track performance more effectively.

Farsiight implemented Google Ads Offline Conversion Tracking to optimize for high-value actions like sales qualified leads. They developed a structured funnel approach, segmented users by behavior, and expanded into new markets. This strategy resulted in a 100% growth in SQLs for CartonCloud, setting new sales records. The customer's CMO noted the impressive results and praised Farsiight's communication and transparency.

CartonCloud