Case Study: National Horse Racing Museum boosts its brand with Farrows

National Horse Racing Museum aims for 30,000 visitors a year with Farrows

The National Horse Racing Museum, a heritage site in Newmarket, faced a challenge with low public awareness and a disjointed brand identity that did not reflect its world-class ambitions. Their primary goal was to significantly increase annual visitor numbers. To address this, they engaged the branding agency Farrows for a comprehensive rebranding project, which included brand strategy and identity development.

Farrows created a new, timeless brand identity for the National Horse Racing Museum, consolidating its name and symbolizing its historical and modern characteristics. The new brand was designed to be flexible and appeal to a broader audience beyond just horse racing enthusiasts. The project was delivered on time and within budget, successfully positioning the museum for growth. The client, represented by their Head of Marketing, praised Farrows as an excellent partner for the turnaround.

National Horse Racing Museum