Case Study: Kettle boosts D2C sales with Farrows' Shopify commerce solution

Kettle grows D2C revenue 21% with Farrows

Kettle Chips, a major UK crisp brand, faced the challenge of launching a direct-to-consumer (D2C) e-commerce channel to better serve its loyal fans and provide a hub for engaging content. They partnered with the vendor Farrows to develop this new digital commerce solution, which was built on the Shopify platform.

Farrows implemented a Shopify store designed with the customer experience at its heart, featuring pick-and-mix boxes, exclusive products, referral schemes, and subscription options. This solution provided Kettle's marketing team with an easy-to-manage hub for campaigns. The results for Kettle were significant, including a 21% year-over-year increase in D2C revenue and a 140% rise in e-commerce conversion rate.

Kettle