Case Study: Crisp Maltings achieves a future-focused brand refresh with Farrows

Crisp Maltings boosts website traffic 146% with Farrows

Crisp Maltings, one of the world's largest maltsters with a heritage dating back to 1870, faced the challenge of modernizing its brand and marketing to align with its recent growth, acquisitions, and new leadership. The company needed a cohesive brand identity to better appeal to the fast-growing craft brewing segment and other target audiences. They engaged the vendor Farrows for a comprehensive rebranding and marketing solution.

Farrows approached the project as an evolution of the well-respected brand, developing a new brand strategy, identity, and website. The solution successfully transformed Crisp Maltings into a future-focused heritage brand. The results were significant, including a 146% increase in website traffic, a 253% increase in organic traffic, and a 56% increase in goal conversions, demonstrating the major impact of Farrows' work.

Crisp Maltings