Case Study: Butlers Farmhouse Cheeses achieves clearer brand architecture and stronger online growth with Farrows

Butlers Farmhouse Cheeses boosts website traffic 146% with Farrows

Butlers Farmhouse Cheeses, a fourth-generation family cheesemaker, wanted to broaden its business base and clarify its confusing brand architecture to achieve better recognition in a crowded market. The company engaged vendor Farrows for a comprehensive solution that included brand strategy, identity, and packaging.

Farrows implemented a new 'house of brands' strategy, organizing the product portfolio under the Butlers Farmhouse Cheeses umbrella as a quality mark. This approach provided clarity while allowing each product range to express its own unique personality. The results were significant, including a 146% increase in website traffic, a 253% increase in organic traffic, and a 56% increase in goal conversions.

Butlers Farmhouse Cheeses