Case Study: Guitar Center achieves consistent in-store computer reliability with Faronics Deep Freeze for Mac

Guitar Center - Customer Case Study

Guitar Center, a premier U.S. musical instrument and audio equipment retailer, faced a significant challenge in maintaining consistency and reliability across the computers in its over 250 stores. With employees of varying technical skills and a need for flawless in-store product demos, their machines were often unstable, leading to a frustrating customer experience and potential lost sales. They turned to the vendor Faronics to implement a solution.

Faronics deployed its Deep Freeze product for Mac, which provided Guitar Center’s centralized IT team with the ability to create and maintain unified system configurations across all stores. The solution automated updates via command line scripts and allowed computers to be reset to their ideal state after each use. This resulted in a dramatically improved and consistent in-store experience, enabling reliable product demonstrations. The measurable impact was so positive that Guitar Center increased its number of Faronics Deep Freeze licenses from 850 to 1,000 to ensure ongoing reliability.

Guitar Center

Vince Rowland

Merchandising Manager