Case Study: Trufe boosts remortgage applications with Far'n'Beyond's Mortgage Switch campaign

Trufe’s #MortgageSwitch campaign becomes Yorkshire Financial Awards finalist with Far'n'Beyond

Trufe, an independent mortgage broker based in Yorkshire, faced the challenge of communicating the benefits of switching mortgages to customers nearing the end of their fixed-rate periods. The marketing partner, Far'n'Beyond, was tasked with developing a standalone campaign to increase remortgage applications and convey the company's straightforward, hassle-free service.

Far'n'Beyond implemented a comprehensive #MortgageSwitch campaign, which included market research, branding, a product launch event, video production, and content for digital and social media. The solution effectively used a space theme to communicate the broad search for better mortgage deals. The campaign was a success for Trufe, resulting in increased remortgage applications and recognition as a finalist for 'Innovative Product of the Year' at the 2020 Yorkshire Financial Awards.

Trufe