Case Study: Piccolo boosts in-store trial and shelf appeal with Far'n'Beyond's die-cut promotional cards

Piccolo drives trial with £1 off die-cut promotional cards from Far'n'Beyond

Far'n'Beyond worked with Piccolo, an award-winning organic baby food brand, to create a unique point-of-sale and sampling tool. The challenge was to develop a promotional item that would drive product trial and increase visibility for Piccolo's range across major UK supermarkets while staying true to the brand's sustainable and playful identity.

The solution from Far'n'Beyond was a set of bespoke die-cut uncoated promotional cards, printed to mirror the shape of Piccolo's product packaging. This eye-catching and tactile solution provided a natural, eco-conscious feel and featured a compelling discount offer. The cards successfully helped drive trial of Piccolo's product range as part of a larger collection of printed point-of-sale items.

Piccolo