Case Study: Piccolo boosts shelf-edge impact with Far'n'Beyond printed shelf talkers

Piccolo deploys 6" x 3" shelf talkers with Far'n'Beyond to boost point-of-sale impact

Far'n'Beyond partnered with Piccolo, an organic baby food brand, to create printed shelf talkers. The challenge was to translate Piccolo's vibrant brand identity into a high-visibility point-of-sale message that would effectively communicate their ‘One for One’ charity initiative directly at the supermarket shelf edge.

Far'n'Beyond designed and printed shelf talkers on a recyclable kraft background with bold typography and distinctive logos to capture shopper attention. The solution seamlessly integrated into existing shelf systems and was rolled out nationwide. This helped Piccolo successfully link product and purpose at the point of purchase, driving customer engagement and supporting their campaign goals for increased conversions.

Piccolo