Case Study: Minor Figures boosts product awareness with Far'n'Beyond's uncoated marketing cards

Minor Figures prints a bold set of uncoated marketing cards with Far'n'Beyond for trade sampling

Minor Figures, an innovative drinks brand known for its oat m*lk and cold brew, required a creative and sustainable way to promote its new chai latte to the coffee trade. They partnered with Far'n'Beyond to produce a set of high-quality, uncoated marketing cards that would capture their brand's quirky and artistic spirit while supporting product sampling events.

Far'n'Beyond printed a series of bold cards on thick, uncoated board, chosen for its natural, tactile finish that reflected the customer's sustainable values. The solution featured distinctive illustrations that made the cards a visually memorable collector's piece for fans. This provided a low-cost, environmentally conscious method to drive product awareness, resulting in a premium promotional piece that recipients were likely to retain. Far'n'Beyond successfully delivered a project that supported the brand's personality and goals.

Minor Figures