Case Study: Leeds Bradford Airport achieves an interactive branded selfie wall with Far'n'Beyond illuminated signage

Leeds Bradford Airport creates interactive signage for millions of passengers with Far'n'Beyond

Leeds Bradford Airport partnered with Far'n'Beyond to create an interactive, illuminated signage display as part of its 'Ey Up World' campaign. The challenge was to transform a bare wall in the departure terminal into a bespoke installation that would encourage social media engagement from travelers, requiring careful planning for both the creative and technical aspects of the project in a secure airport environment.

Far'n'Beyond meticulously manufactured and installed the signage, which featured illuminated acrylic lettering seamlessly fitted to a curved wall and thematic lighting with remote color control. The solution successfully turned the space into a vibrant, interactive experience for visitors. The project achieved its goal of generating significant interaction and engagement from airport passengers, who actively used the designated hashtag on social media, and received positive media attention for the campaign.

Leeds Bradford Airport