Case Study: FREE NOW showcases Mercury Prize taxi graphics with Far'n'Beyond

Free Now delivers 11 custom taxi graphics with Far'n'Beyond for the Mercury Prize

The customer, Free Now, a leading ride-hailing app, required high-quality printed graphics for a fleet of London taxis to support its headline sponsorship of the Mercury Music Prize. The challenge was to produce and deliver eleven sets of custom vehicle wraps on a tight schedule. The vendor, Far'n'Beyond, leveraged its long-term partnership and expertise in print management to undertake this project.

Far'n'Beyond printed the complex graphics, which included artist album covers and branding, on a premium self-adhesive vinyl with matt lamination. Their production team meticulously cut and prepared the graphics in clearly labelled sets for accurate installation. The solution was delivered on time, resulting in a highly visible and successful promotional campaign for Free Now, with the branded taxis lined up outside the awards venue.

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